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SORD Community Marketing Manager

(Contract-to-Hire)

SORD is looking for a scrappy, driven, and fishing-obsessed marketer to join our team as our Community Marketing Manager. This is a contract-to-hire position designed to test performance and fit in Q4, then grow into a full-time position in 2026.

Location: Santa Rosa Beach, Florida Relocation required after contract period

Start Date: October 1st, 2025

From October 1 - December 31, you will work part-time as a contractor focused 100% on managing and growing SORD’s TikTok Shop. If you hit your KPI’s during the contract phase, the role will expand in January into a full-time Community Marketing Manager position at our Santa Rosa Beach headquarters.

Phase 1: Contract (October - December 2025)

Focus: TikTok Shop Growth

Manage and optimize SORD’s TikTok Shop storefront
Recruit, onboard, and build relationships with TikTok affiliates
Seed SORD product to TikTok affiliates
Drive consistent affiliate-generated content and sales
Track and report on performance weekly
Execute on SORD’s Q4 special edition product drop, coordinating TikTok affiliate participation

Phase 2: Full-Time Hire (Starting January 2026)

If successful in Q4, then SORD will offer the full-time Community Marketing Manager position based in Santa Rosa Beach, FL. The expanded responsibilities include:

Owning SORD’s full community marketing strategy
Collecting, organizing, and managing all User-Generated Content (UGC) and affiliate content for marketing use
Continuing to scale the TikTok Shop Affiliate Program
Managing and expanding the YouTube Affiliate Program
Managing and expanding the Guide Program
Planning and executing grassroots community activations
Traveling with the SORD team to major fishing events
Traveling to meet and fish with Guides, YouTubers, and TikTok Affiliates
Traveling with the SORD team on content trips
Creating UGC content with the fishing community for SORD marketing efforts

Who We Are Looking For

Has an unrelenting passion for fishing and being out on the water
Entrepreneurial, scrappy, and a self-starter that thrives in a fast-paced environment
Has a bias to action, someone who asks for forgiveness instead of permission and is not afraid to take risks
Social media savvy, with a special emphasis on TikTok
Experience with affiliate marketing programs a plus
Strong, outgoing communicator who can build and maintain relationships
Organized, with the ability to manage multiple content pipelines and reporting
Beginner-level video and photo editing skills, experience with CapCut and Adobe Lightroom a plus
Willing and excited to relocate to Santa Rosa Beach, Florida for a full-time role

At SORD, we are a team of people who are absolutely crazy about fishing. We eat, sleep, and breathe being “Where the Map Turns Blue” and we bring that same energy into how we work. We are entrepreneurial, scrappy, and action-oriented. This is not a cushy corporate job. This role is for someone who wants an adventure, who thrives in building things from nothing, who would rather ask for forgiveness than permission. It is for someone who is comfortable being uncomfortable, that even if they’re 100 miles offshore in the middle of a thunderstorm they are level headed and able to make decisions in the midst of uncertainty without the fear of failure. We are looking for a true people’s person: someone energized by being around others, excited to talk to guides, affiliates, and customers every single day, and passionate about building community in the fishing world. If you are ready to put your head down, work hard, and help power a brand that has a freight train of momentum, this role is for you.

Compensation:

Contract Phase: Part-time contractor, paid on a flat retainer (to be discussed)
Full-time hire: $55,000/Year Salary + Healthcare Benefits + growth opportunities at SORD HQ

To apply, please email the below information to Reece Petrolle reece@sordtools.com with the subject line *FIRST/LAST NAME* CMM Application.